Innovation & Entrepreneurship Seminar: B2B Market and Innovation Strategy
- Event Unit
- | Innovation & Entrepreneurship, Management & Human Capital Leadership
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- Date & time
- 09Dec 2017 (Sat)14:00 - 15:30 Free
- UNC 605, 6/F, United Centre, 95 Queensway, Admiralty, Hong Kong (Exit D, Admiralty MTR Station)
- Dr. Alan Miller, PhD (CUHK), Managing Director, Liquate Co. Mr. Henry Ma, Innovation Researcher, HKU; MBA (Cambridge); 20 years of B2B Marketing with global innovative companies (GE, 3M and DuPont).
Dr. Alan Miller, PhD (CUHK), Managing Director, Liquate Co.
Dr. Alan Miller is an accomplished, technically competent board-level and operations executive with over 20 years’ experience and extensive international exposure spanning several dozen countries. He is Managing Director of Liquate, an engineering consultancy specializing in disruptive technologies. He got PhD degree in Biomedical Engineering from Chinese University of Hong Kong in 1998. He is both a Chartered Engineer and Chartered Manager, is able to develop and implant strategic, operational, financial and risk management plans with realistic optimism, subservience to purpose, and the ability to find order in chaos.
Mr. Henry Ma, Innovation Researcher, HKU; MBA (Cambridge); 20 years of B2B Marketing with global innovative companies (GE, 3M and DuPont).
As an innovator, engineer, and marketer, Mr. Ma has around 20 years of industry working experience in a few global science companies (such as GE, DuPont, and 3M) as business leader leading cross-functional teams in Greater China and Asia Pacific for market-driven innovation and new product development across different industries. Prior to his current role as the Senior Program Director of HKU SPACE, he was the CMO (Technology & Incubation) of HKUST and the first Director - Materials Innovation of FOSSIL Group (Listed in USA). Academically, Mr. Ma holds an MBA degree from the University of Cambridge and is pursuing his doctoral degree at the University of Hong Kong with research focus on cross-sector (university-industry-government) collaboration, market-driven innovation, knowledge transfer, technology commercialization, and regional innovation systems in Hong Kong and Mainland China.
- 28678318 (firstname.lastname@example.org; email@example.com)
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Three key topics will be shared by the speaker:
Leading Innovation with Strategy,
- Managing Innovation with Tactics,
- Marketing for Open Innovation.
Innovation is an essential pillar for sustainable growth in today’s fast-changing marketspace. “Market-driven Innovation” is a transformative approach to guide R&D and new product development from outside-in perspective (instead of inside-out) based on market needs (including customers’ unspoken needs and latent needs). This approach enables innovation organizations (in enterprises, universities, and research institutes) to “Do Right Things” (strategic direction) and then “Do Things Right” (effective execution) for achieving growth mission via strategic marketing process and collaborative innovation framework within the Hong Kong’s innovation system.