Marketing & Hospitality Programmes and Short Courses - HKU SPACE. Explore our list or programmes for part-time and full-time.
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Marketing & Hospitality

Marketing & Hospitality

Experienced marketing professionals have always been in high demand in Hong Kong, given its heavy reliance on the service industry. HKU SPACE marketing programmes emphasize academic advancement as well as practicality. For instance, we have programmes in the areas of digital marketing, luxury branding and retail management which meet the needs of the industry. Our graduates are able to apply what they learn to the real world to solve complex marketing problems, and because of this they are welcomed by employers in all kinds of industries and organizations.

Since 2002 we have been running programmes on Hospitality, Tourism and Events that combine a practical teaching approach with comprehensive industry-based content. This ensures that students have a solid knowledge foundation and are well equipped to work in the sector.

Continuing Education Fund
Programmes Type
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This programme aims to meet the continuing education and professional development needs of those who are currently working in the event management field or those who have aspirations in organizing events for their future careers.
PT
Start 02 SEP 2019 (MON)
Duration 4 months
Fee HK$13000
This programme aims to equip students with knowledge and understanding of contemporary sustainable and responsible business issues, strategies, and practices in the hospitality services organizations.  This programme will deliver an applied yet holistic view of sustainable management for hospitality services organizations.  It is designed in such a way that it will train students to be innovative and be able to integrate global awareness towards sustainability issues into their business planning, operations, and decision-making.  It will enable them to seek competitive and sustainable advantages for their organizations, and create value to their target customers with sound sustainable management practices.
PT
Start 02 SEP 2019 (MON)
Duration 1 year
Fee HK$45,000
This programme aims to meet the continuing education and professional development needs of those who are currently working in the event management field or those who have aspirations in organizing events for their future careers. 
PT
Start 09 SEP 2019 (MON)
Duration 2 months
Fee HK$7000
The programme aims to meet the continuing education and professional development needs of people who are currently working in public relations or those who have aspirations in this area. The programme provides students with knowledge in practical public relations techniques and tools to achieve the corporate's branding goals and objectives.
PT
Start 19 SEP 2019 (THU)
Duration 2 months
Fee HK$7,000
The programme aims to meet the continuing education and professional development needs of those who are currently working in public relations and/ or event management or those who have aspirations in these areas. The programme provides students with core event management concepts as well as knowledge in public relations and corporate branding. A broad and holistic view in event management will be given to students with practical public relations techniques and tools to achieve the corporate's branding goals and objectives. 
PT
Start 19 SEP 2019 (THU)
Duration 5 months
Fee HK$13,000
In the digital economy nowadays, most successful marketers have strong data analytic skills and creativity which enable them to craft smart marketing strategies and innovative business solutions in the highly complex and competitive business environment. The programme "Executive Certificate in Data-driven Creative Thinking for Marketers" is designed to prepare marketers with data analytic skills and foster their creative thinking mindset. Marketers who are well-versed in data analytics and able to take it one step further to combine the insights from numbers and apply to creative problem solving will be highly sought after. 
PT
Start 21 SEP 2019 (SAT)
Duration 3 weeks
Hong Kong Brand Development Council
品牌管理是市場學非常重要的一環。HKU SPACE與香港品牌發展局合辦之行政人員證書《品牌傳播》課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。因應市場變化,我們重新設計了課程令其更切合市務人員的需要。

新課程除了介紹整合營銷傳播的概念及特性,以及教導學員制定整合營銷傳播計劃的方法外,將會特別強調數碼工具的運用,務求令學員掌握作為新一代市務人或者品牌管理人的必要技巧,在事業上更得心應手。
PT
開課日期 2019年9月21日 (星期六)
修業期 2個月
課程費用 HK$6,000
本課程旨在教授學員珠寶行業的專業營銷理論及實踐知識。課程內容包括寶石學,行業宏觀營商環境,奢侈品消費者行為學,客戶關係管理,品牌策略,及商業運營分析。
PT
開課日期 2019年9月28日 (星期六)
修業期 2個月
課程費用 課程費用
HK$7,300

HK$7,000 (早鳥優惠- 凡於2019年9月1日或之前報名)

HK$7,000 (二人同行優惠)

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As Asia's leading meetings and convention destination, Hong Kong boasts a packed calendar of events of all sizes. Different industries, charitable organisations, and interest groups hold events to market themselves, build business partnerships, raise money, or celebrate achievements.

  
PT
Start 23 OCT 2019 (WED)
Duration 2 months
Fee HK$7000
Hong Kong Brand Development Council
品牌管理是市場學非常重要的一環。HKU SPACE與香港品牌發展局合辦之行政人員證書《品牌管理》課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。因應市場變化,我們重新設計了課程令它更切合市務人員的需要。

課程旨在為學員提供實用的策略和工具以建構、發展、及管理品牌,讓他們掌握在數碼時代建立及管理成功品牌的要素和技巧。

此課程包含了設計思維(design thinking)的元素,務求激發學員的創意,應用到品牌管理的工作上。

 
PT
開課日期 2019年11月2日 (星期六)
修業期 2個月
課程費用 HK$6000