Main content start

Social SciencesMedia & Communication

Media & Communication

As the subject group of Media and Communication in the College of Humanities and law, we offer comprehensive exposure and exploration in the ever-changing media landscape and communication field. We focus on anticipating the future needs of these areas. We constantly update our curriculum and introduce new programmes that strive for the needs of the constantly evolving media platforms and means of communication.

We understand that innovation happens when theory interacts with practice, and people learn best by doing. Our teaching staffs are outstanding industry experts with solid academic credentials who are passionate about passing their experiences and expertise to the next generations. We encourage lively exchanges of ideas between the teachers and students and create relationships that often extend from the classroom to the profession.

With a central location in Asia Pacific, Hong Kong is an international business and education hub. As a gateway to and from Asia, we provide unparalleled global perspectives in the development of digital media communication.

Subscribe e-connect

開課日期 2018年5月16日 (星期三)
修業期 10日
課程費用 HK$2,300
Welcome !

Industry aligned, this programme aims to equip students with contemporary Public Relations and Corporate Communication knowledge, skills and practice to address the complex communication problems and challenges that organizations are facing nowadays.

We also understand that advancing and progressing your future career is important to you.

This programme prepares student to become effective and competent communicators for PR and Corporate Communication role in organizations in public and private sectors, government bureaux and NGO. The 8 modules are taught by well-established industry practitioners, adding value by networking with experts in the field.
Start 19 MAY 2018 (SAT)
Duration Around 1 year and 6 months
Fee HK$36,500

This programme offers an introduction to political and social media communication, a preeminently practical activity to inform, influence and legitimize decisions of domestic politics. The programme is practical-oriented. After an introduction that discusses historical aspects of communication and public relations in politics, the programme looks at fundamental themes of political communication, such as agenda setting, framing, and branding.

Start 27 OCT 2018 (SAT)
Duration 40 hours
Fee HK$7280
This programme explores government campaigns and elections; learning their purpose and significance; and observing the impact that they have on the Hong Kong political system.
 Students will also learn how to deal with the challenges facing most of the political campaigns such as how to persuade people (perhaps voters, opinion leaders and governmental decision makers, etc) through effective communication to join the politician’s side; how to get his/her supporters to do what he/she need them to do; how to mitigate the opposition; and how to finance the effort.
Start 27 OCT 2018 (SAT)
Duration 40 hours
Fee HK$7280

開課日期 2018年10月27日 (星期六)
修業期 4日
課程費用 HK$2400

開課日期 2018年5月17日 (星期四)
修業期 5日
課程費用 HK$1350
This programme is an intensive and comprehensive course for students to learn the full range of English public relations writing techniques, as well as effective communication and presentation skills, ranging from writing and desktop publishing to presentation.

Start 08 MAY 2018 (TUE)
Duration 25 days
開課日期 2018年5月26日 (星期六)
修業期 33日
This programme examines the impact and application of social media in influencing the future of communication, advertising, public relations, entertainment and commerce. It prepares students to become innovative and resourceful leaders in the rapidly evolving media and communication industries through developing their imagination, analytical power, communication and practical skills across diverse platforms and environments.
Start 19 MAY 2018 (SAT)
Duration Around 12 months
Edinburgh Napier University, UK
Committed first and foremost to producing effective and reflective practitioners, this programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate/ organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry.
Start 10 SEP 2018 (MON)
Duration 14 months
Fee Tuition Fee (September 2018 Intake)
HK$26,500 per trimester (3 trimesters in total)

Bridging Module Fee
HK$ 2,800 (for non-media/ marketing/ PR graduates)