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Social SciencesMedia & Communication

Media & Communication

As the subject group of Media and Communication in the College of Humanities and law, we offer comprehensive exposure and exploration in the ever-changing media landscape and communication field. We focus on anticipating the future needs of these areas. We constantly update our curriculum and introduce new programmes that strive for the needs of the constantly evolving media platforms and means of communication.

We understand that innovation happens when theory interacts with practice, and people learn best by doing. Our teaching staffs are outstanding industry experts with solid academic credentials who are passionate about passing their experiences and expertise to the next generations. We encourage lively exchanges of ideas between the teachers and students and create relationships that often extend from the classroom to the profession.

With a central location in Asia Pacific, Hong Kong is an international business and education hub. As a gateway to and from Asia, we provide unparalleled global perspectives in the development of digital media communication.

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This programme provides both theoretical and practical knowledge to help students master the different forms and practices of corporate communication. Students will learn corporations’ efforts to lead, motivate, persuade and inform its public through public relations, media relations, and management communication.
 
The programme consists of eight courses, which are specially designed to cover all aspects of this discipline and will be taught by renowned professionals.

This programme prepares students to become effective communicators and PR specialists, with the competence and confidence for positions in government institutions, non-profit organizations and private sector.
PT
Start 28 APR 2018 (SAT)
Duration Around 1 year and 6 months
近年,社交網絡的崛起改變了大眾的生活方式。社交網絡已成為生活的一部分,同時也對商業營銷模式帶來了新的衝擊及機會。本課程旨在透過探索社交網絡的新近發展趨勢,啟發學員如何善用社交網絡以作為新時代的營商方法。

 
PT
開課日期 2018年4月26日 (星期四)
修業期 5日
課程費用 HK$1350
微電影已發展及轉變成新一代重要的行銷工具。本課程旨在探索戲劇的元素、角色人物性格、劇本結構和對話,讓學員瞭解怎樣利用影像帶出故事,以及如何把品牌精神與價值融入故事之中。學員將透過導師講解、研究劇本及影視作品,以及自行寫作,從而掌握微電影的創作技巧。

 
PT
開課日期 2018年4月25日 (星期三)
修業期 10日
課程費用 HK$2,300
This programme is an intensive and comprehensive course for students to learn the full range of English public relations writing techniques, as well as effective communication and presentation skills, ranging from writing and desktop publishing to presentation.

 
PT
Start 24 APR 2018 (TUE)
Duration 25 days
記錄片是一種獨特的藝術形式,除了記錄各類型的個人及社會活動,亦讓製作人表達其願景及對事物的獨特見解。記錄片無論在記錄歷史、洞察世情及喚起民眾關心各項社會議題等方面都有重要的意義及貢獻。課程教授記錄片的歷史和傳統,以及記錄片製作的基礎知識。學員透過觀賞及討論各類型的記錄片,學習各項製作知識及技巧。
PT
開課日期 2018年4月28日 (星期六)
修業期 33日
Edinburgh Napier University, UK
Committed first and foremost to producing effective and reflective practitioners, this programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate/ organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry.
PT
Start 29 JAN 2018 (MON)
Duration 14 months
Fee Tuition Fee (January 2018 Intake)
HK$26,500 per trimester (3 trimesters in total)

Bridging Module Fee
HK$ 2,800 (for non-media/ marketing/ PR graduates)
This programme examines the impact and application of social media in influencing the future of communication, advertising, public relations, entertainment and commerce. It prepares students to become innovative and resourceful leaders in the rapidly evolving media and communication industries through developing their imagination, analytical power, communication and practical skills across diverse platforms and environments.
 
PT
Start 28 APR 2018 (SAT)
Duration Around 12 months
This programme provides both theoretical and practical knowledge to help students master the different forms and practices of corporate communication. Students will learn the corporations’ efforts to lead, motivate, persuade and inform its public through public relations, media relations, and management communication.
PT
Start 28 APR 2018 (SAT)
Duration Around 9 months
This programme aims to provide a broad-based education that prepares students to be digital media and broadcasting professionals who can incorporate various skills and practices across different media platforms such as television, the Internet and mobile phones. Students will learn to express their visions and visualise their ideas on screen through practical training on writing, directing, cinematography, sound and editing.
 
PT
Start 28 APR 2018 (SAT)
Duration Around 12 months
Fee HK$43,800
本課程為期三個月,旨在為學員提供一站式數碼、社交媒體及最新內容營銷趨勢的策略分析與策劃攻略。近年數碼及社交媒體的種類和工具越來越多,課程為有意提升及緊貼數碼及內容營銷的學員增值。透過業內數碼營銷專家的授課和嘉賓講座、以實例主導、全方位發掘數碼營銷大勢和整合攻略。 
PT
開課日期 2018年2月24日 (星期六)
修業期 3個月
課程費用 HK$6750